Sunday, June 13, 2010

Bringing it all together...the Little Lunches Project

Two-and-a-half years ago I was taking a class in social media at UCLA. Our final assignment was to put together a social media campaign for a person, product or service. I toyed with a few client projects (I was taking the class on behalf of my employer, a boutique ad agency in Ventura County) and I thought about my mother who is an incredibly gifted hand weaver and could benefit from reaching a larger audience but I felt that my final project should be a segue into something tangible and applicable.

At the time my oldest daughter was two and eating anything and everything I fed her, while my baby daughter was just starting to eat solid foods. I belonged to a very active online baby board. As our kids grew through the various food phases many questions came up. Some were surprising to me.

I was raised in the early seventies in a farming community. My parents were both very well traveled and enjoyed a wide palette of foods. I didn't really experience processed/packaged foods until I was in grade school. I went into parenthood blindly assuming that that was just how you start kids out. Soon I discovered that (a) most kid oriented food is not actually that healthy and (b) once you move past the single pureed food stage most people really want some direction and practical ideas about what in the heck to feed these little people.

So, Little Lunches was born. I first built a "Ning"site to create a community for other parents who were wondering the same things as me. I then added a Facebook Group and a Twitter page. Off and on over the past two years I have dedicated myself more or less to this "cause." This blog is being built to bring all the components together. Please enjoy and remember, "Do think inside the box!"

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